Across the U.S., piano sales have taken a nosedive. A recent CBS News article reported that in 2024, only 17,294 pianos were sold — compared to hundreds of thousands in past decades. CBS News The reason isn’t lack of interest in music; it’s economics, cultural change, and preference shifts. Young people are renting, using digital subscriptions, or choosing digital pianos as introductory tools.
Interestingly, many technicians and store owners believe this decline is not permanent. As people grow weary of screens, they are rediscovering acoustic instruments for emotional connection and tactile presence. The drop in sales may leave room for a resurgence — but only for stores that adapt.
For Northwest Pianos, the way forward is diversification. We won’t lean solely on acoustic grand sales — but combine them with digital offerings, flexible financing, rentals, and community events. That way, we stay relevant in a changing market, ready for the rebound.
For many modern pianists, the musical journey begins with a digital piano. Digital instruments are accessible, affordable, and practical, especially for beginners who are testing the waters or families navigating space and volume concerns. Starting digitally is not a compromise—it’s often a smart and realistic choice.
For many pianists—beginner, intermediate or advanced—the holiday season brings a mix of joy and pressure: guests come, schedules shift, practice time can drop. But with a little intentionality, you can use this period as a springboard rather than a pitfall.
When it comes to selecting, caring for, or upgrading a piano, brand heritage and construction quality play a huge role. Here we take a look at two major names in the field: Yamaha and Hailun.