In November Petrof ran an international competition to name their new piano. With the winner announced on December 1st.
As a part of this competition, they were looking for a name for their newly redesigned P 131 M1 piano.
They received almost 13,000 name submissions from all over the world. The proposals they received were fantastic and it was a difficult task to choose only one name.
The prizes are P 125 M model pianos, with one going to the author of the winning suggestion and the other to the art school chosen by the winner.
After much deliberation, the jury chose the name "FLOW" for the piano.
As part of the evaluation, they decided to name their upright pianos in connection with the nomenclature related to water and waterways. The English word "FLOW" can be used in both connotations with the flow of water and wind (our grand pianos are named after the types of wind), so this upright piano can draw an imaginary link between grand pianos and upright pianos thanks to its name.
The word "FLOW" also refers to an activity during which we forget time. It's a state where we really enjoy something. And that's the state of mind we want to convey to the players of our pianos.
The proposal for the name "FLOW" was first sent in by Jacob Hamborg from Denmark.
Congrats to the winner!
As music trends evolve, the piano continues to hold a meaningful place in modern music culture. While production tools and digital platforms change how music is created and consumed, the piano remains closely tied to emotional storytelling.
Unlike many household items, a piano is not designed for short-term use. Acoustic pianos, in particular, are built to last decades when properly maintained. This longevity changes how ownership should be approached.
